Digital Marketing Fundamentals — SkillStack NG
🎯 Track 4 is live — Digital Marketing Fundamentals. 90 days. WhatsApp delivery. AI feedback on every task.
Track 4 — Digital Marketing

Become a Digital Marketer in 90 Days

Learn to run campaigns, manage ads, grow brands online, and earn ₦100k–₦600k per month — delivered to your WhatsApp, 15 minutes a day.

  • 65 lessons across SEO, social media, paid ads, email, and analytics
  • Real Nigerian business examples in every lesson
  • AI-powered personal feedback on every task you submit
  • No laptop required — everything on your phone
  • Weekday delivery, your preferred time
Monthly Plan
₦5,000
per month · cancel anytime
  • 65 lessons over 90 days
  • SEO, social media & paid ads
  • Email marketing & analytics
  • AI feedback on every task
  • Nigerian examples throughout
  • WhatsApp delivery — no app needed
Enrol Now

Enter your WhatsApp number at checkout

Not ready to enrol yet?

Get pricing for every track sent straight to your WhatsApp.

Get pricing on WhatsApp →

Learning on WhatsApp, built for busy Nigerians

No Zoom classes. No offline sessions. No app to download. Your digital marketing education arrives on WhatsApp every weekday morning.

1

Pay and enrol

Complete payment and enter your WhatsApp number. Your account activates immediately after confirmation.

2

Receive your daily lesson

Every weekday at your chosen time, a structured lesson arrives — context, concept, Nigerian example, and a task to complete.

3

Submit your task, get feedback

Reply with your task response. Our AI coach gives you personalised, specific feedback within seconds — just like having a trainer in your pocket.

What Nigerian digital marketers earn

Digital marketing is one of the highest-paying skills in Nigeria right now. Businesses are hiring faster than trained marketers are available.

Social Media Manager
₦80k–₦200k
per month
Paid Ads Specialist
₦150k–₦400k
per month
Digital Marketing Lead
₦300k–₦600k
per month
SEO Specialist
₦100k–₦300k
per month
Email Marketing Manager
₦120k–₦350k
per month
Freelance DM Consultant
₦200k–₦600k
per month
See it in action

This is what lands on your WhatsApp every morning.

From payment to Day 5 — the full journey, playing automatically. A real lesson, a real task, real AI feedback. Every single weekday.

65 lessons across 6 skill blocks

Every lesson is structured the same way: context, concept, Nigerian example, and a practical task with AI feedback. No theory without application.

Week 1 — Digital Marketing Foundations

Days 1–10
  • What is digital marketing and why it matters in Nigeria
  • Understanding your target audience
  • The digital marketing funnel
  • SEO — how Google works
  • Keyword research for Nigerian audiences
  • Social media platform selection
  • Content marketing fundamentals
  • Email marketing — Nigeria's most underused channel
  • Paid advertising overview
  • Week 1 review — building your first strategy

Week 2 — Social Media Marketing

Days 11–20
  • Building a social media strategy
  • Instagram content that performs
  • LinkedIn marketing for Nigerian professionals
  • Twitter/X marketing in Nigeria
  • Community building and engagement
  • Social media analytics
  • Influencer marketing in Nigeria
  • WhatsApp marketing for Nigerian businesses
  • Meta Ads in depth
  • Week 2 review — full social media audit

Week 3 — SEO and Content Marketing

Days 21–30
  • On-page SEO — optimising your content
  • Link building — building website authority
  • Technical SEO basics
  • Local SEO — getting found in your city
  • Blogging for business
  • Content repurposing
  • Video marketing for Nigerian businesses
  • Measuring digital marketing ROI
  • Building a digital marketing report
  • Week 3 review — full campaign plan

Week 4 — Paid Advertising and Lead Generation

Days 31–40
  • Google Ads — search advertising
  • Meta Ads advanced targeting
  • Landing pages that convert
  • Lead generation systems
  • Email marketing automation
  • Google Display and YouTube Ads
  • Conversion rate optimisation
  • Affiliate and referral marketing
  • Digital marketing for e-commerce
  • Week 4 review — paid advertising audit

Week 5 — Analytics, Tools and Strategy

Days 41–50
  • Google Analytics — reading your website data
  • Digital marketing tools every marketer needs
  • Building your personal brand as a marketer
  • Client management for digital marketers
  • Pricing your digital marketing services
  • Digital marketing for Nigerian startups
  • Digital marketing ethics and best practices
  • Staying current in a fast-changing field
  • Building a digital marketing agency
  • Week 5 review — strategy presentation

Week 6 — Advanced Skills and Client Work

Days 51–65
  • Digital marketing for different Nigerian industries
  • Advanced Meta Ads — scaling and optimisation
  • SEO content strategy and topical authority
  • Influencer campaign management
  • Client acquisition systems
  • Advanced email segmentation
  • Personal brand marketing
  • Crisis management in digital marketing
  • Freelancing as a Nigerian digital marketer
  • Complete proposal writing
  • NGO and nonprofit digital marketing
  • Advanced Google Analytics
  • Building systems and processes
  • The future of digital marketing in Nigeria
  • Day 65 — you are a digital marketer

What SkillStack subscribers say

Real people building real skills on WhatsApp — 15 minutes at a time.

"I had tried online courses before but never finished any of them. SkillStack is different — it comes to me every morning like a message from a friend. I actually do the tasks."

TK
Tolu K.
Lagos · Copywriting Track

"The AI feedback is the best part. It tells me exactly what I did right and what I need to fix — not just 'good job' like I expected. It actually teaches."

AM
Amaka M.
Abuja · Content Writing Track

"15 minutes a day sounds small but it adds up. By Week 3 I was already using what I learned to manage my sister's business Instagram. The examples are all Nigerian which makes everything click."

CB
Chukwuemeka B.
Port Harcourt · SMM Track

"I was skeptical about learning on WhatsApp. But the structure is real — every lesson has context, a clear concept, and a task. I look forward to my morning lesson now."

FO
Fatima O.
Kano · Copywriting Track
Pricing

Simple, transparent pricing

One skill. Two ways to pay. Cancel the monthly plan anytime — your progress is always saved.

Monthly

₦5,000

per month · cancel anytime

⚡ Price increasing to ₦8,500 soon
  • All 65 digital marketing lessons
  • AI feedback on every task
  • WhatsApp delivery daily
  • Nigerian context throughout
  • Streak and progress tracking
  • Completion certificate Day 90
Start monthly →

Card payment · Renews automatically

⭐ Best Value

Full 90 Days

₦13,000

one payment · no renewals · bank transfer accepted

You save ₦2,000 vs monthly
  • All 65 digital marketing lessons
  • AI feedback on every task
  • WhatsApp delivery daily
  • Nigerian context throughout
  • Streak and progress tracking
  • Completion certificate Day 90
  • No monthly card charges ever
Pay once, start today →

First lesson arrives immediately after payment

🏦 Bank transfer accepted

Frequently asked questions

Everything you need to know before enrolling.

Do I need any prior marketing experience?

No. The Digital Marketing track starts from the absolute basics — what digital marketing is, how Google works, and how to define an audience — before building into advanced campaign management, paid ads, and analytics. If you can read and have a smartphone, you are ready.

How is this different from watching YouTube videos?

YouTube videos are passive. SkillStack is active — every lesson ends with a task you must complete, and you receive personalised AI feedback on your specific submission. The accountability and feedback loop is what drives real skill development, not just knowledge.

What exactly is delivered to my WhatsApp?

Every weekday at your chosen time, you receive a structured lesson with four sections: Context (why this matters), Concept (the actual teaching), Nigerian Example (a real Nigerian business application), and a Task (your practical exercise for the day). You reply with your answer and receive AI feedback immediately.

Can I learn digital marketing and get clients in Nigeria?

Yes — and this track is specifically designed for that outcome. Week 5 and 6 cover pricing your services, client acquisition, proposal writing, client management, and freelancing. The curriculum is built around the Nigerian market with Nigerian examples, clients, platforms, and income benchmarks throughout.

What happens if I miss a day?

Nothing is lost. Your lesson waits for you and your day count only advances when you submit your task. If you miss a weekday, you will receive a re-engagement reminder the next morning. Your streak tracks your consistency but missing a day does not reset your progress.

How do I cancel if I need to?

The monthly plan is a Paystack subscription — you can cancel at any time from your Paystack account or by contacting us on WhatsApp. If you cancel, your lessons continue until the end of your current billing period. Your progress is saved permanently so you can pick up exactly where you left off if you return.

Start your 90-day digital marketing journey today

₦5,000 per month. Cancel anytime. Your first lesson arrives within 24 hours of payment.

Enrol Now — ₦5,000/month

Free Resource

Not ready to start yet? Get the free guide first.

The Nigerian Skills Income Guide 2026 — 40 pages covering all 6 tracks, income rates, and how to choose the right one for you.

Download free — no payment required →